A study on multi-level franchising in Singapore.

• Main Authors: Ng, Regina Yan Yi., Ong, Teck Choo., Low, Kok Chiang.
• Other Authors: Choo, Clive Wee Ee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Multilevel
• Online Access: http://hdl.handle.net/10356/10337
• Institution: Nanyang Technological University

This paper looks at a new business expansion model comprising of elements of MLM and franchising. The objective of introducing this model is to enable SME owners to expand their business further and reap greater returns. Ngee Ann Optical is used as a case study to show how our proposed business mode...