A study on multi-level franchising in Singapore.

• المؤلفون الرئيسيون: Ng, Regina Yan Yi., Ong, Teck Choo., Low, Kok Chiang.
• مؤلفون آخرون: Choo, Clive Wee Ee
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Multilevel
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10337

This paper looks at a new business expansion model comprising of elements of MLM and franchising. The objective of introducing this model is to enable SME owners to expand their business further and reap greater returns. Ngee Ann Optical is used as a case study to show how our proposed business mode...