A study on multi-level franchising in Singapore.

A study on multi-level franchising in Singapore.

This paper looks at a new business expansion model comprising of elements of MLM and franchising. The objective of introducing this model is to enable SME owners to expand their business further and reap greater returns. Ngee Ann Optical is used as a case study to show how our proposed business mode...

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Main Authors: Ng, Regina Yan Yi., Ong, Teck Choo., Low, Kok Chiang.
Other Authors: Choo, Clive Wee Ee
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Multilevel
Online Access:http://hdl.handle.net/10356/10337
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10337
record_format dspace
spelling sg-ntu-dr.10356-103372023-05-19T05:41:36Z A study on multi-level franchising in Singapore. Ng, Regina Yan Yi. Ong, Teck Choo. Low, Kok Chiang. Choo, Clive Wee Ee Nanyang Business School DRNTU::Business::Marketing::Multilevel This paper looks at a new business expansion model comprising of elements of MLM and franchising. The objective of introducing this model is to enable SME owners to expand their business further and reap greater returns. Ngee Ann Optical is used as a case study to show how our proposed business model will work in doubling its operating profits within four years. 2008-09-24T07:42:32Z 2008-09-24T07:42:32Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10337 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Multilevel
spellingShingle DRNTU::Business::Marketing::Multilevel
Ng, Regina Yan Yi.
Ong, Teck Choo.
Low, Kok Chiang.
A study on multi-level franchising in Singapore.
description This paper looks at a new business expansion model comprising of elements of MLM and franchising. The objective of introducing this model is to enable SME owners to expand their business further and reap greater returns. Ngee Ann Optical is used as a case study to show how our proposed business model will work in doubling its operating profits within four years.
author2 Choo, Clive Wee Ee
author_facet Choo, Clive Wee Ee
Ng, Regina Yan Yi.
Ong, Teck Choo.
Low, Kok Chiang.
format Final Year Project
author Ng, Regina Yan Yi.
Ong, Teck Choo.
Low, Kok Chiang.
author_sort Ng, Regina Yan Yi.
title A study on multi-level franchising in Singapore.
title_short A study on multi-level franchising in Singapore.
title_full A study on multi-level franchising in Singapore.
title_fullStr A study on multi-level franchising in Singapore.
title_full_unstemmed A study on multi-level franchising in Singapore.
title_sort study on multi-level franchising in singapore.
publishDate 2008
url http://hdl.handle.net/10356/10337
_version_ 1770565279778078720

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