A study on multi-level franchising in Singapore.

A study on multi-level franchising in Singapore.

This paper looks at a new business expansion model comprising of elements of MLM and franchising. The objective of introducing this model is to enable SME owners to expand their business further and reap greater returns. Ngee Ann Optical is used as a case study to show how our proposed business mode...

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Bibliographic Details
Main Authors: Ng, Regina Yan Yi., Ong, Teck Choo., Low, Kok Chiang.
Other Authors: Choo, Clive Wee Ee
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Multilevel
Online Access:http://hdl.handle.net/10356/10337
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Institution: Nanyang Technological University
Description
Summary:This paper looks at a new business expansion model comprising of elements of MLM and franchising. The objective of introducing this model is to enable SME owners to expand their business further and reap greater returns. Ngee Ann Optical is used as a case study to show how our proposed business model will work in doubling its operating profits within four years.

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