An evaluation of the Tapat ko, Linis ko campaign in barangay Sto. Domingo, Cainta, Rizal: A campagin evaluation research on the Tapat ko, Linis ko campaign

• Main Authors: Enriquez, Angelica Elaine D., Legaspi, Camille Guillen C., Sulit, Maria Elena A.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Sanitation; Environmental health; Advertising campaigns; Advertising; Advocacy advertising; Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/8721
• Institution: De La Salle University

Environmental problems continue to manifest and is clearly being felt in the present time. Problems such as pollution, poor garbage disposal, flooding, global warming etc., are prevailing issues that can no longer be ignored (Haugen, 2006). Environmental problems are being ignored by the public and different institutions for several years now. Several factors may have led to this outcome such as, environmental insensitivity, ambiguity of message, doubt in the governing body, and habit and behavior control of the people (Pelettier, Lavergne and Sharp, 2008). In order to facilitate change in our environmental condition, participation must be elicited from the people. There must be change in the attitude and behavior of the ones concerned to ensure the effectiveness of such movement (Thogersen & Cromption, 2009). Mendelshon's (1973) study suggested that attitude is the primary reason to persuade the public into changing their perception about the environment. Choosing proper targets, themes, appeal and communication medium is crucial in allowing the people to follow the campaign that is being implemented. To add to this, every campaign must fit the conditions to where it will be applied (Martens & Mosler, 2008). The lack of public approval for such programs will determine the failure or success of the projects being launched (Grodzi'nska-Juresak, Tomal, Tarabula-Fiertak, Niezporek & Read, 2006).