WCC: Kaakibat ng kababaihan: An organizational identity awareness campaign proposal for Women's Crisis Center

• Main Authors: Diaz, Abigail S., Espinosa, Christel F., Guison, Christine R.
• Format: text
• Language: English
• Published: Animo Repository 2008
• Subjects: Advocacy advertising; Publicity; Public relations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/6197
• Institution: De La Salle University

An awareness campaign plan for Women's Crisis Center (WCC), a non-government organization that seeks to eliminate all kinds of violence against women, was developed to address the external public's lack of awareness regarding WCC's identity. Guided by the Stanford Five-City Program, t...