WCC: Kaakibat ng kababaihan: An organizational identity awareness campaign proposal for Women's Crisis Center
An awareness campaign plan for Women's Crisis Center (WCC), a non-government organization that seeks to eliminate all kinds of violence against women, was developed to address the external public's lack of awareness regarding WCC's identity. Guided by the Stanford Five-City Program, t...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2008
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/6197 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | An awareness campaign plan for Women's Crisis Center (WCC), a non-government organization that seeks to eliminate all kinds of violence against women, was developed to address the external public's lack of awareness regarding WCC's identity. Guided by the Stanford Five-City Program, the project aims to increase the awareness of women from low-income families in District 2 of Quezon City, Metro Manila. Albert Bandura's social learning theory was used to develop messages for the various communication channels of the campaign. |
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