WCC: Kaakibat ng kababaihan: An organizational identity awareness campaign proposal for Women's Crisis Center

WCC: Kaakibat ng kababaihan: An organizational identity awareness campaign proposal for Women's Crisis Center

An awareness campaign plan for Women's Crisis Center (WCC), a non-government organization that seeks to eliminate all kinds of violence against women, was developed to address the external public's lack of awareness regarding WCC's identity. Guided by the Stanford Five-City Program, t...

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Bibliographic Details
Main Authors: Diaz, Abigail S., Espinosa, Christel F., Guison, Christine R.
Format: text
Language:English
Published: Animo Repository 2008
Subjects:
Advocacy advertising
Publicity
Public relations
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/6197
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-6841
record_format eprints
spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-68412021-07-15T13:00:22Z WCC: Kaakibat ng kababaihan: An organizational identity awareness campaign proposal for Women's Crisis Center Diaz, Abigail S. Espinosa, Christel F. Guison, Christine R. An awareness campaign plan for Women's Crisis Center (WCC), a non-government organization that seeks to eliminate all kinds of violence against women, was developed to address the external public's lack of awareness regarding WCC's identity. Guided by the Stanford Five-City Program, the project aims to increase the awareness of women from low-income families in District 2 of Quezon City, Metro Manila. Albert Bandura's social learning theory was used to develop messages for the various communication channels of the campaign. 2008-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/6197 Bachelor's Theses English Animo Repository Advocacy advertising Publicity Public relations
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Advocacy advertising
Publicity
Public relations
spellingShingle Advocacy advertising
Publicity
Public relations
Diaz, Abigail S.
Espinosa, Christel F.
Guison, Christine R.
WCC: Kaakibat ng kababaihan: An organizational identity awareness campaign proposal for Women's Crisis Center
description An awareness campaign plan for Women's Crisis Center (WCC), a non-government organization that seeks to eliminate all kinds of violence against women, was developed to address the external public's lack of awareness regarding WCC's identity. Guided by the Stanford Five-City Program, the project aims to increase the awareness of women from low-income families in District 2 of Quezon City, Metro Manila. Albert Bandura's social learning theory was used to develop messages for the various communication channels of the campaign.
format text
author Diaz, Abigail S.
Espinosa, Christel F.
Guison, Christine R.
author_facet Diaz, Abigail S.
Espinosa, Christel F.
Guison, Christine R.
author_sort Diaz, Abigail S.
title WCC: Kaakibat ng kababaihan: An organizational identity awareness campaign proposal for Women's Crisis Center
title_short WCC: Kaakibat ng kababaihan: An organizational identity awareness campaign proposal for Women's Crisis Center
title_full WCC: Kaakibat ng kababaihan: An organizational identity awareness campaign proposal for Women's Crisis Center
title_fullStr WCC: Kaakibat ng kababaihan: An organizational identity awareness campaign proposal for Women's Crisis Center
title_full_unstemmed WCC: Kaakibat ng kababaihan: An organizational identity awareness campaign proposal for Women's Crisis Center
title_sort wcc: kaakibat ng kababaihan: an organizational identity awareness campaign proposal for women's crisis center
publisher Animo Repository
publishDate 2008
url https://animorepository.dlsu.edu.ph/etd_bachelors/6197
_version_ 1712576560308944896

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