Strategic franchising decision and pricing of franchise rights by Philippine franchisors
Franchising has gained such an important foothold in Philippine business that a study on franchising behavior of Philippine franchisors is warranted. Because of its unique dual distribution (Alchian & Demstez, 1972 Blair & Kaserman, 1983) and principal-agent business structures ((Rubin, 1978...
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| Format: | text |
| Language: | English |
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Animo Repository
2009
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_doctoral/271 https://animorepository.dlsu.edu.ph/context/etd_doctoral/article/1270/viewcontent/CDTG004619_P.pdf |
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| Institution: | De La Salle University |
| Language: | English |