Discourse features in selected Philippine billboards

This study investigated the written texts and the visuals present in selected Philippine billboards. Specifically, it aimed to determine the grammatical features employed in Philippine billboard slogans to persuade consumers, describe how billboards are framed visually to persuade consumers, and det...

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Bibliographic Details
Main Author: Javillonar, Mary Kathleen Garcia
Format: text
Language:English
Published: Animo Repository 2017
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_doctoral/543
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Institution: De La Salle University
Language: English