An analysis of discourse and linguistic features of television-mediated political campaign advertisements in the Philippines

An analysis of discourse and linguistic features of television-mediated political campaign advertisements in the Philippines

A television-mediated political campaign advertisement (TPCA) is a type of political discourse that remains under-explored. Its multidisciplinary nature renders an added complexity that entails a thorough examination of its features that are reflective of the disciplines of linguistics, politics, ad...

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Bibliographic Details
Main Author: Gocheco, Paulina M.
Format: text
Language:English
Published: Animo Repository 2009
Subjects:
Advertising campaigns > Philippines
Political campaigns > Philippines
Television
Linguistics
Applied Linguistics
Online Access:https://animorepository.dlsu.edu.ph/etd_doctoral/215
https://animorepository.dlsu.edu.ph/context/etd_doctoral/article/1214/viewcontent/CDTG004474_P.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etd_doctoral/215
https://animorepository.dlsu.edu.ph/context/etd_doctoral/article/1214/viewcontent/CDTG004474_P.pdf

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