Code-switching in television-mediated political campaign advertisements

• المؤلف الرئيسي: Gocheco, Paulina M.
• التنسيق: text
• منشور في: Animo Repository 2008
• الموضوعات: Code switching (Linguistics)—Philippines; Advertising, Political—Philippines; Philippines—Languages—Political aspects; English Language and Literature; South and Southeast Asian Languages and Societies
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/faculty_research/6443
• المؤسسة: De La Salle University

The present study examines code-switching in a political type of discourse, particularly the television-mediated political campaign advertisement (TPCA) in a multilingual society such as the Philippines. In a well-planned and carefully scripted TPCA, the mixing of two or more languages such as Engli...