Code-switching in television-mediated political campaign advertisements
The present study examines code-switching in a political type of discourse, particularly the television-mediated political campaign advertisement (TPCA) in a multilingual society such as the Philippines. In a well-planned and carefully scripted TPCA, the mixing of two or more languages such as Engli...
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Main Author: | Gocheco, Paulina M. |
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Format: | text |
Published: |
Animo Repository
2008
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Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/6443 |
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Institution: | De La Salle University |
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