An analysis of discourse and linguistic features of television-mediated political campaign advertisements in the Philippines

• Main Author: Gocheco, Paulina M.
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Advertising campaigns > Philippines; Political campaigns > Philippines; Television; Linguistics; Applied Linguistics
• Online Access: https://animorepository.dlsu.edu.ph/etd_doctoral/215; https://animorepository.dlsu.edu.ph/context/etd_doctoral/article/1214/viewcontent/CDTG004474_P.pdf
• Institution: De La Salle University

A television-mediated political campaign advertisement (TPCA) is a type of political discourse that remains under-explored. Its multidisciplinary nature renders an added complexity that entails a thorough examination of its features that are reflective of the disciplines of linguistics, politics, ad...