Product optimization for the Philippine tourismiIndustry

• Main Author: Asprer, Felix E.
• Format: text
• Language: English
• Published: Animo Repository 1993
• Subjects: Mathematical optimization; Simulation methods; Tourism; Mathematical models; Product management; Marketing > Management
• Online Access: https://animorepository.dlsu.edu.ph/etd_doctoral/708
• Institution: De La Salle University

This research is an attempt to generate a database that can serve as reference point in the matching of the country's current tourism resources with the preferences/needs of the tourist.The plan and structure of the investigation were conceived along marketing research's concept testing pr...