Product optimization for the Philippine tourismiIndustry
This research is an attempt to generate a database that can serve as reference point in the matching of the country's current tourism resources with the preferences/needs of the tourist.The plan and structure of the investigation were conceived along marketing research's concept testing pr...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1993
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_doctoral/708 |
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| Institution: | De La Salle University |
| Language: | English |