Assessing e-services as an e-marketing strategy for restaurants in Thailand : a case study of Phuket, Bangkok and Chiang Mai

Assessing e-services as an e-marketing strategy for restaurants in Thailand : a case study of Phuket, Bangkok and Chiang Mai

Thesis (M.B.A., Hospitality and Tourism Management)--Prince of Songkla University, 2010

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Bibliographic Details
Main Author: Villote, Alvaro Daniel
Other Authors: Assenov, Ilian
Format: Theses and Dissertations
Language:English
Published: Prince of Songkla University 2013
Subjects:
Restaurant management
Tourism Marketing
Strategic planning
Online Access:http://kb.psu.ac.th/psukb/handle/2010/8901
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Institution: Prince of Songkhla University
Language: English

Internet

http://kb.psu.ac.th/psukb/handle/2010/8901

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