Assessing e-services as an e-marketing strategy for restaurants in Thailand : a case study of Phuket, Bangkok and Chiang Mai
Thesis (M.B.A., Hospitality and Tourism Management)--Prince of Songkla University, 2010
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| Format: | Theses and Dissertations |
| Language: | English |
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Prince of Songkla University
2013
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| Online Access: | http://kb.psu.ac.th/psukb/handle/2010/8901 |
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| Institution: | Prince of Songkhla University |
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th-psu.2010-89012013-07-28T03:58:40Z Assessing e-services as an e-marketing strategy for restaurants in Thailand : a case study of Phuket, Bangkok and Chiang Mai Villote, Alvaro Daniel Assenov, Ilian Faculty of Hospitality and Tourism (Hospitality and Tourism Management) คณะการบริการและการท่องเที่ยว สาขาวิชาการจัดการการบริการและการท่องเที่ยว Restaurant management Tourism Marketing Strategic planning Thesis (M.B.A., Hospitality and Tourism Management)--Prince of Songkla University, 2010 2013-07-28T03:42:29Z 2013-07-28T03:42:29Z 2010 Thesis http://kb.psu.ac.th/psukb/handle/2010/8901 en_US application/pdf Prince of Songkla University |
| institution |
Prince of Songkhla University |
| building |
Khunying Long Athakravi Sunthorn Learning Resources Center |
| country |
Thailand |
| collection |
PSU Knowledge Bank |
| language |
English |
| topic |
Restaurant management Tourism Marketing Strategic planning |
| spellingShingle |
Restaurant management Tourism Marketing Strategic planning Villote, Alvaro Daniel Assessing e-services as an e-marketing strategy for restaurants in Thailand : a case study of Phuket, Bangkok and Chiang Mai |
| description |
Thesis (M.B.A., Hospitality and Tourism Management)--Prince of Songkla University, 2010 |
| author2 |
Assenov, Ilian |
| author_facet |
Assenov, Ilian Villote, Alvaro Daniel |
| format |
Theses and Dissertations |
| author |
Villote, Alvaro Daniel |
| author_sort |
Villote, Alvaro Daniel |
| title |
Assessing e-services as an e-marketing strategy for restaurants in Thailand : a case study of Phuket, Bangkok and Chiang Mai |
| title_short |
Assessing e-services as an e-marketing strategy for restaurants in Thailand : a case study of Phuket, Bangkok and Chiang Mai |
| title_full |
Assessing e-services as an e-marketing strategy for restaurants in Thailand : a case study of Phuket, Bangkok and Chiang Mai |
| title_fullStr |
Assessing e-services as an e-marketing strategy for restaurants in Thailand : a case study of Phuket, Bangkok and Chiang Mai |
| title_full_unstemmed |
Assessing e-services as an e-marketing strategy for restaurants in Thailand : a case study of Phuket, Bangkok and Chiang Mai |
| title_sort |
assessing e-services as an e-marketing strategy for restaurants in thailand : a case study of phuket, bangkok and chiang mai |
| publisher |
Prince of Songkla University |
| publishDate |
2013 |
| url |
http://kb.psu.ac.th/psukb/handle/2010/8901 |
| _version_ |
1681495766751772672 |