The impact of the internet as a marketing channel among the Silicon Valley high-tech companies, USA

• Main Author: Nechikat, Prince Mathew
• Format: text
• Language: English
• Published: Animo Repository 2001
• Subjects: Internet; Marketing channels; Gray market > United States; Physical distribution of goods; High technology industries; Service industries; Technology and Innovation
• Online Access: https://animorepository.dlsu.edu.ph/etd_doctoral/887
• Institution: De La Salle University

The growth of internet and its applications to business has led the wide acceptance of this innovative technology by the world business community. Unlike any other computer system, Internet is open to any computer platform. This enhances the transfer of information and even technology worldwide almo...