Demand models for automobiles and their marketing implications in Korea
The principal objective of this study is to determine reliable demand models for automobiles and consequently to use the demand projection as a necessary instrument for further developing marketing mix strategies of Korean automobile manufacturers. The study is divided into two parts. The first phas...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | text |
| 出版: |
Animo Repository
1987
|
| 主題: | |
| 在線閱讀: | https://animorepository.dlsu.edu.ph/etd_doctoral/1277 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | De La Salle University |