Application of a Markov model to study the marketing variables and their individual effects on market share

Markov models, developed and applied for many years, can be useful to predict market shares and determine marketing strategies. Some of these models try to capture the influence of certain marketing mix variables (product, price, place and promotion) on the consumers' choice behavior. Kotler (3...

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Bibliographic Details
Main Author: Hultin, Woraluck
Format: text
Published: Animo Repository 1990
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Online Access:https://animorepository.dlsu.edu.ph/etd_doctoral/1279
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Institution: De La Salle University