Application of a Markov model to study the marketing variables and their individual effects on market share
Markov models, developed and applied for many years, can be useful to predict market shares and determine marketing strategies. Some of these models try to capture the influence of certain marketing mix variables (product, price, place and promotion) on the consumers' choice behavior. Kotler (3...
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| Format: | text |
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Animo Repository
1990
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_doctoral/1279 |
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| Institution: | De La Salle University |