The identification of socio-economic classes of Metro Manila household population

Segmenting the household population into socio-economic classes (AB - upper class, C - middle class, D - lower class, and E - lower-lower class) is a tool which marketing men use to identify viable markets to target for their product offerings. To support the marketing men's need for this data,...

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Bibliographic Details
Main Author: Concepcion, Antonio Visaya
Format: text
Published: Animo Repository 1987
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_doctoral/1281
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Institution: De La Salle University