The identification of socio-economic classes of Metro Manila household population

• Main Author: Concepcion, Antonio Visaya
• Format: text
• Published: Animo Repository 1987
• Subjects: Social classes > Philippines > Manila.; Social status > Philippines > Manila.; Market surveys.
• Online Access: https://animorepository.dlsu.edu.ph/etd_doctoral/1281
• Institution: De La Salle University

Segmenting the household population into socio-economic classes (AB - upper class, C - middle class, D - lower class, and E - lower-lower class) is a tool which marketing men use to identify viable markets to target for their product offerings. To support the marketing men's need for this data,...