Automobile advertisements in the Philippines: A multimodal discourse analysis
This study is anchored on the principles of Multimodal Discourse Analysis (MDA), which is theoretically based on Fairclough’s (1995) textual analysis, Cuddon’s (1999) and Goddard’s (1998) sound techniques classifications, Linghong’s (2006) word and sentence categories, Cuddon’s (1999) figurative lan...
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| Format: | text |
| Language: | English |
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Animo Repository
2019
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_doctoral/1439 https://animorepository.dlsu.edu.ph/context/etd_doctoral/article/2473/viewcontent/Agbayani_Dissertation_Agbayani__Richard_S.2.pdf |
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| Institution: | De La Salle University |
| Language: | English |