A study on the marketing of rent-to-own computers

• Main Authors: Ngkaion, Jeffrey Chu, Poon, Franklin Yee Loy, Tan, Rainier Yu, Wong, David Don Ong
• Format: text
• Language: English
• Published: Animo Repository 1997
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_honors/136
• Institution: De La Salle University

Executive Summary. In October of 1996, Altamira Credit Corporation became the first credit corporation in the Philippines to come up with a Computer Acquisition Program which aims to provide businesses and households with financial assistance to enable them to purchase computers under affordable int...