The burdens of ownership: Reasons for preferring renting

The burdens of ownership: Reasons for preferring renting

Purpose: The purpose of this study is to identify and assess the importance of proposed determinants of the growing consumer preference for renting consumer goods, as opposed to the actual transfer of ownership. Design/methodology/approach: Following a qualitative preliminary study and a literature...

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Bibliographic Details
Main Authors: MOELLER, Sabine, WITTKOWSHI, Kristina
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Consumer goods
consumer behaviour
Internet
retailing
germany
Marketing
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7592
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8591/viewcontent/Burdens_of_ownership_reasons_pv.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7592
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8591/viewcontent/Burdens_of_ownership_reasons_pv.pdf

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