The burdens of ownership: Reasons for preferring renting
Purpose: The purpose of this study is to identify and assess the importance of proposed determinants of the growing consumer preference for renting consumer goods, as opposed to the actual transfer of ownership. Design/methodology/approach: Following a qualitative preliminary study and a literature...
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Main Authors: | MOELLER, Sabine, WITTKOWSHI, Kristina |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2010
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7592 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8591/viewcontent/Burdens_of_ownership_reasons_pv.pdf |
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Institution: | Singapore Management University |
Language: | English |
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