Product and service types on deal sites and its role on SME sales turnover

The proponents of the study investigated on factors that lead to SMEs sales turnover when engaging in deal sites in terms of repeat buying behavior, word of mouth promotions, and willingness to pay more. These factors included the 8 antecedents of e-loyalty, products and services types offered on de...

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Bibliographic Details
Main Authors: Alano, Francesca Esperanza A., Angeles, Abigail B., Nuñez, Roel Cristian A., Yuzon, Samantha C.
Format: text
Language:English
Published: Animo Repository 2013
Online Access:https://animorepository.dlsu.edu.ph/etd_honors/367
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Institution: De La Salle University
Language: English