Product and service types on deal sites and its role on SME sales turnover

• Main Authors: Alano, Francesca Esperanza A., Angeles, Abigail B., Nuñez, Roel Cristian A., Yuzon, Samantha C.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Online Access: https://animorepository.dlsu.edu.ph/etd_honors/367
• Institution: De La Salle University

The proponents of the study investigated on factors that lead to SMEs sales turnover when engaging in deal sites in terms of repeat buying behavior, word of mouth promotions, and willingness to pay more. These factors included the 8 antecedents of e-loyalty, products and services types offered on de...