A strategic management paper for Seroma Vajosa Marketing Corporation

• Main Author: Doctor, Ma. Vanessa G.
• Format: text
• Language: English
• Published: Animo Repository 2006
• Subjects: Retail trade > Management; Small business; Seroma Vajosa Marketing Corporation
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3636
• Institution: De La Salle University

This paper is concerned mainly with the formulation of strategy for Seroma Vajosa Marketing Corporation (SVMC). A company engaged in the sale and distribution of grocery retail product. Developing a strategy is developing a broad formula of how a business is going to compete, what its goals should be and what policies will be needed to carry out those goals. As what Professor Cruz would always tell his class, in formulating competitive strategy, one should always use frameworks to arrive at a logical conclusion. The main framework used in this paper was based on Michael Porters model which illustrates that the broadest level formulating competitive strategy involves the consideration of four key factors that determine the internal and external limits of what a company can successfully accomplish. Internal limits are determined by the company's strengths and weaknesses and personal values of the key implementers while the external limits are determined by its industry opportunities and threats as well as the social expectations. These four must be considered before a business can develop a realistic and implementable set of goals and policies. The paper discussed the external environment. A business operates within several layers of environment namely: the task, competitive or industry and general or macroenvironment. The analysis required an environment scan and assessment of the current and future macroenvironment changes that might affect the task environment. These potential changes were identified as either threats or opportunities to the industry. Frameworks used were: Porters 5-Forces and Macroenvironment Models. Further, Strategic Map was used in industry and competitive analysis. It is an analytical tool to graphically display competition in an industry following the same or similar strategies. Broader societal expectations were also discussed, making emphasis on business ethics, social responsibility, consumerism and catholic social teachings.