Women of generous proportions: An empirical study of full-figured brands and the consumer bonding experience

Women of generous proportions: An empirical study of full-figured brands and the consumer bonding experience

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Bibliographic Details
Main Author: Acosta, Jhoana P.
Format: text
Language:English
Published: Animo Repository 2010
Subjects:
Body image in women
Women consumers
Plus-size women's clothing industry
Advertising and Promotion Management
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/3839
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10677/viewcontent/CDTG004698_P.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etd_masteral/3839
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10677/viewcontent/CDTG004698_P.pdf

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