Women of generous proportions: An empirical study of full-figured brands and the consumer bonding experience

• Main Author: Acosta, Jhoana P.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Body image in women; Women consumers; Plus-size women's clothing industry; Advertising and Promotion Management
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3839; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10677/viewcontent/CDTG004698_P.pdf
• Institution: De La Salle University