Strategic management paper for Ever Corporation--United Neon

Ever Corporation-United Neon competes in the advertising medium industry. Advertising is a paid form of communicating a message by the use of various media. It is persuasive, informative and designed to influence purchasing behavior or though patterns. Advertising can take on many forms. Advertiseme...

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Bibliographic Details
Main Author: Uy, Kathryn Joy
Format: text
Language:English
Published: Animo Repository 2003
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/3897
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Institution: De La Salle University
Language: English