Market penetration strategies of a new entrant in the auto loans industry
At present, based on interviews with personalities who are experts in the industry, the entire auto loan portfolio is estimated at Php 25 billion. More than 20 different dynamic players characterized by intense cut-throat competition for customers, are active in the industry. Given the extremely fie...
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| Format: | text |
| Language: | English |
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Animo Repository
2001
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/3989 |
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| Institution: | De La Salle University |
| Language: | English |