An integrated marketing communication campaign on domestic parcel in JRS Express

• Main Author: Rosacena, Grace P.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Express service > Marketing; Advertising > Shipment of goods; Parcel post > Marketing; JRS Epress > Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4395
• Institution: De La Salle University

The Campaign is to increase the awareness of the people with regards of the JRS Express product and services. LBC was the top leading courier company in terms of numbers of branches, Air 21 was known on its service innovations. There are several promotions and advertisements which should continuousl...