An integrated marketing communication campaign on domestic parcel in JRS Express
The Campaign is to increase the awareness of the people with regards of the JRS Express product and services. LBC was the top leading courier company in terms of numbers of branches, Air 21 was known on its service innovations. There are several promotions and advertisements which should continuousl...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2010
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4395 |
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| Institution: | De La Salle University |
| Language: | English |