An integrated marketing communications campaign on Baguio Burnham Suites

• Main Author: Lim, Giselle Jayne T.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Advertising > Hotels > Baguio City; Hotels > Baguio City; Communication in marketing; Baguio Burnham Suites > Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4398
• Institution: De La Salle University

Baguio City remains a major Philippines tourist destinations north of Manila despite socio-economic status quo and recent ecological setbacks. Hence, the prospects of hotel occupancy is burgeoning especially during summer breaks and Christmas vacations, giving the brand Baguio Burnham Suites the opp...