An integrated marketing communications campaign for Twin Oaks Place cosmopolitan living redefined

• Main Author: Balmadrid, Michelle Anne Doloroso
• Format: text
• Language: English
• Published: Animo Repository 2008
• Subjects: Twin Oaks Place; Communication in accounting; Advertising > Real estate business; Condominiums > Philippines; Sales promotion; Greenfield Development Corporation
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4402
• Institution: De La Salle University

The Philippine landscape is changing most major cities are composed of old, new and even under construction office, retail or residential buildings that practically make most of the areas dense and compact. Thus, such developments are by several big time players in the real estate industry that alre...