An integrated marketing communications campaign for PSBank (Philippine Savings Bank/Metrobank Group)
Philippines Savings Bank or simply PSBank is the thrift banking subsidiary of the Metrobank group, which is not known by many. Being a thrift bank, it is primarily engaged in retail banking which is the accumulation of savings and lending the money to borrowers in the form of personal loans, mortage...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2009
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4409 |
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| Institution: | De La Salle University |
| Language: | English |
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