An integrated marketing communication campaign for the launching of paintball blaster (Multiline Import & Export Co., Inc.)

• Main Author: Lo, Jayson
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Advertising > Toys; Communication in marketing; Multiline Import & Export Co; Inc > Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4427
• Institution: De La Salle University

Despite the global financial crisis, the Toys industry is still experiencing growth in almost all regions of the world. In Asia, China is considered as one of the manufacturers and exporters for toy products catering to almost 70% of the world market. Looking forward, China will be expecting a 40% g...