Strategic management paper for Fusion advertising marketing hub
Advertising may be defined as a form of communication through which entities (e.g. business firms, governments or individuals) aim to draw a specific response from their target audience. Aside from persuading consumers to acquire a certain product or service, advertising may also seek to advance a p...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2005
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4541 |
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| Institution: | De La Salle University |
| Language: | English |