Factors that determine the acceptance and preference of college students in Metro Manila towards Over-the-Top Messaging vs Traditional SMS

Messaging is either the most important mobile phone feature or the second-most after regular-old phone calls. Messaging, led by SMS texts, has grown to become a huge global industry and a revenue source for the world's mobile carriers. This lucrative 230 billion US Dollar business continues to...

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Bibliographic Details
Main Author: Dollesin, Jennifer Regalado
Format: text
Language:English
Published: Animo Repository 2015
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4832
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Institution: De La Salle University
Language: English
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