An integrated marketing communications campaign for Greenwich

• Main Author: Go, Gianfranco
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Communication in marketing; Advertising campaigns; Fast food restaurants
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4847
• Institution: De La Salle University

Greenwich Hawaiian Overload Pizza is one of Greenwichs key variant from their complete product offering. The rationale behind the importance of the variant is mainly because it matches the Filipino taste. From Greenwichs research efforts, Hawaiian pizza is the number one pizza flavor that Filipinos...