An integrated marketing communications campaign for LiO B&B El Nido, Palawan
El Nido, once a sleepy town, has wakened up to a huge boom in tourism. In the recent past El Nido was synonymous to a playground for the wealthy to vacation on private island resorts. Rappler El Nido, Palawan has always been synonymous to steep and/or expensive. It is ironic that El Nido, Palawan, c...
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| Format: | text |
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Animo Repository
2016
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4851 |
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| Institution: | De La Salle University |