An integrated marketing communications campaign for PMAP-AIHRM

• Main Author: Anapen, Hoxton Rhey D.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Communication in marketing; Advertising campaigns; Personnel management
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4854
• Institution: De La Salle University

Asian Institute of Human Resource Management (AIHRM) is the training arm of People Management Association of the Philippines (PMAP), which is an innovator in providing practical and relevant HR and people management learning programs. AIHRM programs rest in theory, research and real-life practices a...