An integrated marketing communications campaign for Belo SunExpert

• Main Author: De Silva, Domini Zer Ann M.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Communication in marketing; Advertising campaigns; Sunscreens (Cosmetics); Skin > Care and hygiene
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4865
• Institution: De La Salle University

According to Euromonitor International, CAGR of Sun Care category is anticipated to increase in its current value by 9% reaches Php 414 million in 2014. Sun care is expected to post a constant value CAGR of 5% by the end of 2019 with total value sales of Php 526 million. Nivea Sun of Beirsdorf Phili...