An integrated marketing communications campaign proposal for Aksyon

• Main Author: Eblamo, Mark Angelo Gonzales
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Television programs > Rating; Communication in marketing; Marketing > Management
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4867
• Institution: De La Salle University

In the Philippines, television broadcasting has been the primary source of entertainment and public information based on Nielsens Consumer and Media View study. It shows that newspaper readership (broadsheets, tabloids, and regional newspapers) remains stable over the past year with around 14 percen...