An integrated marketing communications campaign for GV Michael Oatmeal
The Breakfast Cereals Category is divided into two major categories, which are the Hot Cereals or simply known as the traditional oatmeal, and the Ready to Eat Cereals. Majority of the volume is coming from Hot Cereals and this is mainly driven by Quaker Oats. In the Ready to Eat Cereals category, s...
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| Main Author: | |
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| Format: | text |
| Language: | English |
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Animo Repository
2014
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4874 |
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| Institution: | De La Salle University |
| Language: | English |