An Integrated marketing communications campaign for Edwin Samot Hair Design

• Main Author: Briones, Jireh Brethany P.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4883
• Institution: De La Salle University

Edwin Samot Hair Design is the leading hair salon for men and women in Imus, Cavite. It was recognized through its good quality of service in terms of hair styling, hair designing and hair cutting as well as hair treatment. Cavitenios truly enjoyed the services that Edwin samot Hair Design offers for almost 32 years. As demand for luxuries has been gradually increasing in the country, beauty industry is becoming positive in year 2013. Presently, Cavite is now mixed of urban and rural areas wherein beauty salons and other business establishments are continuously increasing in the area. Different Beauty Establishments offers same services and hair treatments. As Edwin Samot hair Design see this as opportunity, he tied up with international organic milk treatment to be the first and exclusively offer organic milk treatment in Anabu Imus Area. However based on research and interviews, there is a trend for at home beauty treatments and salons are competing with price and service. Consumer primary preference for hair salon is low cost services and next was advanced hair treatment. Highlighting the affordability and flexibility of milk treatment, Edwin Samot Hair Design will make difference in the market and will inform the market the benefits of milk treatment that will surely satisfy them physically.