An integrated marketing communications campaign for Darayonan Lodge

This plan aims to raise awareness and generate more tourists for Darayonan Lodge in Coron, Palawan. Included in this paper is a comprehensive discussion of the tourist inns strengths, unique selling point and why it should be the best choice when it comes to selecting a place to stay in Coron. An in...

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Bibliographic Details
Main Author: Esguerra, Megan Josephine S.
Format: text
Language:English
Published: Animo Repository 2014
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4886
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Institution: De La Salle University
Language: English